American Express Open Features
House of Nyla
Virtual world, virtual marketplace
I am very excited and proud to be
part of a machinima created by Electric Sheep Company for American Express
Open.
In just the past 24 months, there has been a significant increase in the number of small business owners starting new business ventures in virtual worlds. One of the most popular of these virtual worlds is Second Life, which has emerged as an important platform for creating and running a virtual business.
By building a new virtual world presence, small business owners can enable other virtual world residents to interact with their products or services, test out new designs and concepts before introducing them to the real world, and experiment with new business strategies.
Small business owners can also plan virtual world events to promote a product or service, create buzz for new product launches, design collaborative meeting spaces, and interact with colleagues from around the world.ew product launches, design collaborative meeting spaces, and interact with colleagues from around the world.
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